Can You Lower Costs by Improving Your Customer Experience?

  YES! Let’s talk about how… There is a large body of evidence demonstrating a strong correlation between customer experience (CX) and revenue generation. Forrester’s research found companies that lead in customer experience outperform laggards by nearly 80%1. However, during periods of economic hardship, many companies and organizations hesitate to make the necessary investments to […]

What’s Behind the Smileys?

Does anything actually happen when you push the button? We’ve all seen them. “How was your experience?” accompanied by some number of smiley faces to press so that you can communicate how you feel about a service or process you just experienced. You’re left wondering if this is just a ploy to give the impression […]